TREEGENERATION LOCAL is a revolutionary way to do business that will get you new customers without having to pay a penny! We aim to generate funding for tree planting and woodland creation, whilst simultaneously giving local businesses and town centres a much needed boost.
Through our website we will sell e-vouchers to customers on behalf of participating businesses. The cash that is raised when customers buy the vouchers is used to plant trees, regenerate nature, and fight climate change. In return we promote your business, bringing you new customers, loyalty, and increased sales. When enough businesses take part, we can simultaneously regenerate our town centres and the wildlife in our surrounding countryside.
We are planning to rollout TREEGENERATION LOCAL in West Wales later this year, and would really like to know what you think about it. Please use the link below to register an interest if you would like your business to be involved. We are also keen to hear your feedback if you are unsure about the project, or do not think that is is for you.
How Treegeneration Local will help your business
As a participating business you make a commitment to support the creation of new woodlands, and place offers for goods and services on Treegeneration's website. We promote these offers to customers on your behalf, through a mix of social and local media.
Customers purchase your offers through our website, in return for cash, which is forwarded directly to tree planting projects in the area. When customers purchase your offers, they receive e-vouchers which they can redeem at your business, in return for goods and services.
The income that is generated funds woodland creation projects that provide value to the local economy, through 'ecosystem services' that prevent climate change, and improve the health, well-being, and prosperity of people who live, work, and shop in the area. In addition, new woodlands help to tackle the biodiversity crisis, and support local wildlife through the creation of natural habitat.
When your business participates in Treegeneration Local we will:
- promote your brand and direct people to your website;
- get more customers into the town centre and through your door;
- generate new sales and improve customer loyalty.
Find out more
If you like what you've seen so far, and would like more information on how Treegeneration Local can help your business, community, and environment, you can download our introductory guide for SMEs.
We are talking to several wildlife organisations in West Wales, and aim to raise funds through a collaborative effort, down the coast, from the Dyfi Estuary to the bottom of Pembrokeshire. We are currently seeking Expressions of Interest from pioneer businesses for our pilot programme and would love to hear from you whether your business is located in this area or not.
If you are interested in your business being part of this unique initiative, or have any other feedback, please complete the short form below. Expression of Interest will remain open until we have a good number of businesses on board, after which we will begin the rollout in your area, and send you more information about how to get started.
If you would like to know more about the rollout then please get in touch using the site contact form.
What will happen with the money that is raised?
We are in discussion with a number of wildlife organisations along the west coast of Wales:
- We've had positive conversations with Coed Cadw (the Woodland Trust in Wales) about raising funds for planting trees and creating new woodland on the Pumlumon Massif. This is the Summit to Sea upland area of the Cambrian Mountains range, south of Machynlleth and the Dyfi Estuary, from the coast of Aberystwyth and over the top to Llanidloes.
- We are also moving forward with the Pembrokeshire Coast Trust, which is affiliated with the National Park, with a view to generating cash for their Wild About Woods fund.
How will Treegeneration promote my business and sell my offers?
Your business will be promoted in a variety of ways through the Treegeneration rollout:
- we will promote all participating businesses on our own website, and through our own rapidly growing social networks, and mailing list;
- the beneficiary organisations who we are fundraising for will promote the project to their own networks, through their websites, and mailing lists;
- your business offers on the website have social share buttons, and customers are encouraged to use these when they are shopping, and at the end of checkout, in order to promote business offers, and the project in general, amongst their own networks;
- we will rally local authorities, and business support organisations, to help promote the initiative;
- we will work with local press and media, to promote the project through newspapers, radio, TV, etc;
- the general population will be further engaged through video campaigning and targetted marketing on the most popular social media channels.
Finally, we would expect you to reach out to your own customers to promote your business offers through whatever means you have available.
How much does it cost?
There is no fee for your business to sign up to the Treegeneration initiative. We will take a percentage of the funds raised through the programme in order to cover the costs of running the project, and promoting your business offers.
Is it a big commitment for my business?
It is up to you, commit to whatever value you feel comfortable with. The minimum amount that you can commit to is £25, but we recommend that you do more than this in order to make an impact. If the rollout is not working out for your business, you can withdraw any offers you have made before fulfilling your commitment. On the other hand if the rollout benefits your business, you can "top up" your commitment and keep on going with it.
How long will the pilot rollout go on for?
Treegeneration will set fundraising targets with the beneficiary organisations. The rollout will continue until the funds have been generated. If the rollout is a success, we may choose to do additional rounds in the future, to raise funds for more woodland.
Will my business need to download the mobile app?
When a customer buys your business offers from our site, the money that they pay is forwarded by Treegeneration to the beneficiary tree planting project, and at this point it is effectively a donation. The mobile app is required to close the circle, so when the customer arrives at your checkout with their Treegeneration e-voucher, and you scan it with a mobile device using the app, this automatically informs Treegeneration that the voucher has been redeemed. At this point the cash that was paid is no longer a donation from the customer, and the funds that have been raised are accredited to your business instead. Funds that you have generated in this way will be tracked and displayed on our website.
In the future we plan to provide more integrated point of sale solutions, but during the pilot phase of the project we are limited to providing the mobile app to complete the transaction.
Does my business need to be based in a town centre?
We are hoping to get as many businesses in the area involved as possible, and you do not need to be located in a town centre. However, by getting a significant number of town centre businesses involved, we hope to make a splash, and to give these places a much needed boost. Town centres are under pressure from a variety of courses, including supermarkets, and other out of town retail, and more recently the rise of internet shopping. The UK economy has never really recovered from the 2008 banking crises, plus on top of that we have the impact of Covid and possibly Brexit, although the later is hard to quantify since it was eclipsed by the pandemic. Treegeneration Local does not aim to make people buy more, but it does wish to change shopping habits, and get people away from Ebay and Amazon, and back onto the high street.
How do woodlands provide value to the local economy?
According to the Office for National Statistics (ONS), woodlands provide around £1,000 / hectare / year of value to the local economy. This is provided mostly in the form of "ecosystem services", including carbon sequestration (tackling climate change), air pollution removal, flood mitigation, temperature regulation, noise reduction, recreation, and education. Many of these services have a positive impact on our health and well-being, and their value on the economy can be measured in terms like reduced days off work, and cost to the NHS. Carbon sequestration is one of the most important ecosystem services that a woodland provides. In actual fact the figure of £1,000 / ha / yr reported by the ONS is probably too low, since the price of carbon has tripled since their report was written in 2020. Another important aspect of woodland is that it provides habitat for wildlife. Although the provision of natural habitat is obviously very important, this "service" is not included in the ONS value, since there is currently no clear way to measure the impact within the economy.
Does Treegeneration support rewilding?
The UK has a target to plant in excess of 2 billion trees by 2050, in order to achieve carbon neutrality, and Wales has an important role to play in this. Since most of Wales is farmland, our priority is to support farmers to diversify and plant trees and small woodlands. By planting the right trees in the right places, it is possible to increase the overall prosperity of farms, through improving the health and well-being of stock, and the land that sustains them. Also by working on a bigger scale with clusters of farmers, we can create joined-up woodlands, providing habitat corridors, or other ecological services such as watershed improvements, or flood alleviation.